![]() These are the three factors you should focus on if you want to make the biggest impact in the shortest amount of time: #1: Online Reviews This includes adding descriptions for each service that your business offers. To kick off your optimization, make sure that your business information is completely filled out, and as accurate as possible. Learn more about a deeper understanding of Google’s local algorithm. Relevance––How closely does the listing match the searcher’s query? Prominence––How popular or authoritative is the business in the area? Proximity––How close is the business to the searcher? Google’s local algorithm is in charge of analyzing these signals based on: Here is your Google Rankings crash course there are roughly eight ranking factors that contribute to ranking in Google Maps: You did it! How to Optimize Your GBP Profileīefore you get your hopes up about your business immediately ranking high on Google (you’ll get there!), you need to have a firm understanding of how Google Maps rankings work.įactors That Increase Your Rankings On Google: #3: Add as much relevant information about your business as you can––make sure it matches your website. #2: Create your business listing and name your business profile. ![]() #1: Head over to the GBP page and click the Manage Now button. Getting started with Google Business Profile is easy––here’s how to personalize your GBP listing. Google Business Profile (GBP), formerly known as Google My Business (read all about the change here!) is a free platform from Google where local businesses can manage their online presence through Google Maps and search engines.īy using Google Business Profile, you’ll be able to manage your business information, reviews, website, address, and so much more––depending on your industry! How Do I Get Started With Google Business Profile? If you’re serious about your business’s success on Google, you need to utilize the power of Google Maps marketing.īefore you dive head first into Google Maps, you need to first make sure your business is familiar and optimized with Google Business Profile. What’s more, according to Google, 83% of people in the United States who visited a store said they did so after finding it with Google Maps. One study found that nearly 70% of smartphone users say they use Google Maps on a daily basis. But what about Google Maps? According to statistics, there is weighty evidence that Google Maps is just as important as Google search. It should come as no surprise that Google is by far the most popular search engine. Why Is Google Maps Marketing Important for Your Business? ![]() The goal is to increase your business’s visibility in order to rank higher on Google Search and ultimately increase your traffic. Google Maps marketing is simply the optimization of your business’s presence in Google Maps, with the goal of increasing your brand’s visibility. ![]() This begs the question: How can you make your business stand out on Google Maps? In fact, about 80% of Google searches with “local intent” end in conversion. The majority of your prospective customers still use Google to find local businesses near them––businesses where they are guaranteed to spend their money. More and more, local searchers are using Google to look up businesses in their area for information they need quickly and conveniently. Google offers fantastic opportunities for businesses to get noticed, recognized, and found thanks to its online directory tools like Google Business Profile (GBP), formerly Google My Business, and Google Maps. ![]()
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